Friday, January 4, 2013

Welcome


Hi everyone and welcome to my blog ullvuning: a showroom for creative artisan handicrafts from Latin America with a contemporary perspective. At Ullvuna we believe that innovation is key for the survival and preservation of our heritage.


My name is Florencia Campos and I am an industrial designer from Chile; the end of the world.


WEAVING IN AMY HOMEMADE RECTANGULAR LOOM.



BEGINNING

As far back as I can remember I have enjoyed creating. Since I was child I have always been passionate about drawing and eventually, crocheting my own clothes and textiles. The creative process grants the unique opportunity to “think outside the box” and create usual things in unusual ways. This particular notion has always been a driving force behind my products and is exemplified in my designs. 




3D WEAVING LOOM: TRADITIONAL RECTANGULAR LOOM`S EVOLUTION.



Originality and modernization are two key characteristics of our generation that arguably, define us. As such, it is only fitting that we strive to incorporate those characteristics into our products. The idea of rejuvenating old methods and bringing back old traditions with a modern twist is a cornerstone of our business model. It is well worth noting that this rejuvenation of traditional handicrafts borders on sacrilege as the artisanal products of ancient cultures are venerated worldwide for the very fact they remain unchanged and consistent. However, it is hard to define the subtle line between revering old methods by keeping them unchanged and inhibiting progress and creativity by demanding that everything remain the same.


TARTAN COAT AND LONG SKIRT: 2 DESIGNS THAT MIX DIFFERENT LOOM SHAPES.

SKIRT DESIGN IN WHICH I HAVE USED MY OWN TRIANGLE LOOM DESIGN.

FLECKED SWEATER: MIXING DIFFERENT TECHNIQUES AND LOOM SHAPES.


I am convinced that design and innovation are paradoxically the two most important ways to preserve and immortalize our handicrafts for future generations to enjoy. There are many incredible examples of designers and artisans who have achieved amazing creations based on this belief. My ultimate goal is to gradually show you, through their creations, that this idea holds true.


ULLVUNING



Three years ago I learned how to weave and make loomed pieces. By incorporating original ideas and designs I was able to start joining the pieces until I found the right mixture of techniques and shapes that could allow me to reach my intended design.


UMBRELLA DESIGN PROCESS: FROM CUSTOM MADE TRIANGULAR LOOM


I sincerely believe think that I am venerating my origins by learning ancient techniques and finding new and attractive ways of enhancing them through the use of innovative designs and methods.

My brand is called Ullvuna, and it was born as simple as that: just ullvuning..



Every innovative handicrafter and designer has their own way of ullvuning, don`t you think?


Now it is your turn to judge, welcome.